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Posts Tagged ‘branding

Hillsong, Planetshakers; Running, Hiding from the Mike Guglielmucci Fallout?

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But it seems that Planetshakers isn’t the only church hiding from criticism in the wake of the Mike Guglielmucci scandal.

Hillsong and ACC (Assemblies of God in Australia) have been doing the same.

From my original post:

…Planetshakers has removed references to Michael Guglielmucci, crediting his role on these albums, from their web-site.

For example, the online blurb for Planetshakers 2004 album “Always and Forever” previously read:

Produced by lead songwriter Henry Seeley, with songwriting credits and lead vocals to Mike Guglielmucci and Sam Evans, Always and Forever is an album not to be missed.

Now, the blurb on the Planetshakers discography page reads:

Produced by lead songwriter Henry Seeley, with songwriting credits and lead vocals to Sam Evans, Always and Forever is an album not to be missed.

And the blurb for the 2007 album “Never Stop” previously read:

“Featuring Henry Seeley, Mike Guglielmucci and Sam Evans, this studio album is signature Planetshakers praise and worship for a new generation. Includes CD and bonus DVD of Planetshakers live worship and inspiring messages.”

Now:

“Featuring Henry Seeley and Sam Evans, this studio album is signature Planetshakers praise and worship for a new generation. Includes CD and bonus DVD of Planetshakers live worship and inspiring messages.”

(All references to Planetshakers live album “Savior of the World” have also been removed entirely from the Planetshakers Discography page.)

These are conspicuous absenses given Mike Guglielmucci wrote 11 out of 13 of the songs on “Never Stop”, and 7 out of the 10 songs on “Always and Forever”…

Hillsong’s response was to file copyright “take-down” claims on all YouTube videos that contained Mike Guglielmucci and his song “Healer” – I believe that the copyright on some of these videos were under Planetshakers’ (or at least Word Publishing’s) control.

Some of these videos had over 300,000 views.

Is copyright the issue? Is the means of removing these videos the same as the motive for removing them?

Apparently not – Hillsong United, Darlene Zschech and the Hillsong band all still have videos available on YouTube – videos which would obviously violate copyright if Hillsong was concerned about copyright itself.

And ACC?

Speaking to a webmaster of one prominent Christian web-site, I found ACC (Assemblies of God in Australia / Australian Christian Churches) responded by contacting web-sites that ranked prominently in Google for Michael Guglielmucci’s name and have them modify their web-sites to minimize negative publicity.

I wonder to myself… Is this just? Is this fair? Is this honourable?

Is it hiding from an issue, covering up, and “protecting the brand”?

Or is it something more honourable than it might seem on the surface?

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